1️⃣ Basic Information

Seokyeong University, Department of Business Administration

Degree Class Formation Required Credit
Master’s Degree Lecture & Practical training 24 credits (thesis submission)
30 credits (without thesis)
Doctoral Degree Lecture & Practical training 36 credits (thesis submission)

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2️⃣ Goal

Aims to cultivate the theoretical grounds and practical expertise to commercialize K-Contents culture from the perspective of the industry and management

  1. Cultivating creative talent to meet the development of the K-contents culture industry in the era of the 4th Industrial Revolution
  2. Cultivating human resources who can contribute to the development of the K-contents culture industry with the theoretical and analytical ability of K-contents culture management

3️⃣ Curriculum

K-Content Culture

Covers various areas such as Korean films, dramas, K-Pop, animation, webtoons,

and games. Offers a curriculum focused on diverse aspects of K-Content culture to

develop experts in Korean culture.

Business Administration

Includes courses on international business, marketing strategy, event management, K-Culture management theory, management information systems, and E-business. Provides a comprehensive education in business-related disciplines.

Korean Language Education Support

Offers management support for Korean language education systems in collaboration with language and culture education institutions. Provides tailored assistance for academic adaptation and study abroad experiences in Korea.

Course Title Credit Course Title Credit
International Marketing Research 3 ESG Management & CSR 3
Marketing Strategy 3 Leadership story of Wise Men in History 3
Studies in Consumer Behavior 3 K-Culture Management 3
Seminar in Advertisement 3 Seminar on K-Culture & Trend of
Tourism Industry 3
Seminar in Human Resource
Management 3 Event Management Theory 3
Financial Accounting Theory 3 K-Culture Management Practice 3
Business data Analysis 3 Understanding Korean Performing Arts and Field Trip 3
Research Methodology 3 Studies on K-contents and Korean wave 3
E-Business 3 Understanding K-Movie Culture 3
Understanding multi-literacy & K-Drama 3 Business Korean(Intermediate) 3
K-Contents and Storytelling 3 Business Korean(Advanced) 3
Korean Language & Culture Seminar 3 Korean Language Structure for Business Administration 3
Literature and Visual Contents 3 Understanding Tourism Culture and Structure of Korean 3
Korean Modern Popular Culture Seminar 3 Understanding Webtoon Culture and Structure of Korean 3
K-pop History and Culture Seminar 3 Storytelling and Cultural Field
Trip 3
Art & Culture Law Seminar 3 Culture City Policy 3

🎓Major Roadmap

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